Cody Ward
Growth Marketing Results

Hi, I'm Cody.

I specialize in GTM strategies for pipeline creation of hyper-growth tech companies.

My sweet spot is the intersection of VC/PE-backed, B2B clients, SaaS + consulting solutions, scaling through ARR milestones, integrating strategic acquisitions and expanding into international markets.

I’ve learned over the last decade+ how to integrate with sales then run scalable, predictable and effective GTM plays. My approach holistically tailors the people, strategy, tactics, process, technology and data together to maximize revenue.

Common initiatives I spearhead include demand generation, pipeline creation, customer acquisition strategy, ABM up-sell / cross-sell programs, revenue measurement, multi-channel attribution optimization, sales / marketing integration, technology stack architecture, budget optimization and team building.

Strategy

I partner with business leaders to bring new products to market, target the right audience, and craft the right message to generate and capture demand.

strategy plan

Tactics

Orchestrating execution across every function on a marketing team to launch holistic and agile marketing campaigns.

sales pipeline

Technology

Hands-on experience vetting and implementing technology and marketing automation platforms.

business growth

Contact Me

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Cody Ward | B2B SaaS Marketing Leader—Hypergrowth & Revenue Orchestrator in Chicago, Illinois