At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. What they end up doing in most cases is spreading themselves too thin.
Multitasking isn’t productive when you split your focus between goals or objectives. Don’t put all your eggs in one basket, but take the time to optimize. Whether it’s traditional marketing, digital marketing, viral marketing, guerrilla marketing, or social marketing, concentrate on only the top performing channels and remove the rest.