The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. In this ever-changing technological climate it is now more important than ever to provide mobile users with a compatible, easy to use mobile site. Failing to adapt is sure to lead to a decrease in traffic and resultant financial loss. The following reasons will illustrate the need for a mobile version of a website.