Book Review: The Art of the Start 2.0

ArtOfTheStart20_735x1102Guy Kawasaki once again shows his entrepreneurial genius with his latest book The Art of the Start 2.0 – The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.

I was fortunate enough to get a pre-released copy of the book and was excited to see the changes from his original version. Guy named the book 2.0, and rightfully so, as it is 64% longer than the original version and packed with ideas.

The Art of the Start 2.0 walks you through the critical steps of: Launching, Leading, Bootstrapping, Fund-raising, Building a Team, Evangelizing, Socializing, Rainmaking, Partnering, and Enduring.

Guy’s stated goal with this book is “to make entrepreneurship easier for you.” I believe he’s done just that but don’t be fooled into thinking he does all the thinking for you. He puts you to work with this book and challenges you to apply the material to your own idea/start-up.

Much like a workbook, Guy stops to provides exercises throughout each chapter and pushes you answer important questions. Therefore, I believe each person will take away a personalized and unique experience with the content.

If you’re starting something new or an entrepreneur at heart, this book is well worth the investment.

The Art of the Start 2.0 is available on Amazon now.

5 Ways to Improve Your SEO Today

Now that you have a website, the next natural question is “How do I get people to come visit it?”

Your options are quite large, although your budget probably isn’t. Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO, or search engine optimization.

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