Being Busy is Not Being Productive

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work.

People get into a mindset that these things have to be done and there is no other way. Therefore, they get consumed by the same tasks over and over and because they are endless, the day is over and it’s time to check-out. The next day begins a new cycle of non-productivity.

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Success Tips: Ideas on Leadership and Growth

All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers. Some focus on performance, others leadership, others networking, or an infinite combination of strategies to better themselves in the workplace and set up for the success of future initiatives.

In the interest of camaraderie, sharing among a common profession, or just the belief that learning together will make us all better, I’ve put together my top 15 list of actions to take to become successful. Many of these ideas have come from personal experiences, work colleagues ideas, mentors’ advice, and distinguished authors. Hopefully you will find value in some of them and adopt them into your own career.

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Success Tip – Learn to Say No

At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. What they end up doing in most cases is spreading themselves too thin.

Multitasking isn’t productive when you split your focus between goals or objectives. Don’t put all your eggs in one basket, but take the time to optimize. Whether it’s traditional marketing, digital marketing, viral marketing, guerrilla marketing, or social marketing, concentrate on only the top performing channels and remove the rest.

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Success Tip – Time Management: Do What’s Not Asked of You

Leaders have the ability and the marketing know-how to put all of the pieces together and solve any objective.

You have many choices of how you can spend your time during the day. You can keep yourself busy with email, you can jump into new projects, you can finish the existing ones, or you can actively pursue the infinite other activities until the day is over.

One concept that a former mentor taught me relates to how to spend your time and most importantly how to build a great reputation. A quick note, if you are in a position where you are your own boss, you can think of your “boss” as your customers.

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