If you’re exploring inbound marketing then there is already a significant demand for your company’s product or services. The job of your website and other media channels is to now convince those consumers that they should purchase from you, instead of a competitor. That is exactly what inbound marketing does. It establishes a relationship with consumers in every stage of the sales cycle, from prospecting to current customer, and assures them that doing business with your company is the right decision.
If you’re inbound marketing is working then you’re likely generating more leads than your sales staff can support. At this point, it might be time to consider separating the leads that are of high quality from the low quality. An easy way to accomplish this is using your inbound marketing system to score them based on implicit and explicit factors. Implicit factors indicate the level of interest by the lead and their engagement with your website and content. Explicit factors indicate the demographics of the lead and their propensity to purchase.
Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. The bottom line is that content marketing is the most efficient kind of marketing on the web. Here are three reasons why every business should create sharable content:
When you limit your marketing to local listings in direct mail and newspapers, you’re doing your business a disservice. While these forms of advertising have their place, they aren’t as efficient or measurable as online marketing. When most people start to shop for a product or service, they whip out their mobile devices or tablets and jump on the Internet. We encourage you to guide your marketing budget away from print marketing and put it in local online marketing. Discover these 4 tips to advertising locally online.
Inbound marketing is quickly becoming the most effective way to generate leads, but outbound marketing tactics can still offer complementary—and profitable—opportunities.
The older, more traditional strategy of outbound lead generation, driven by product-pushing external advertising, is falling out of favor with most businesses as inbound lead generation, based around building value and reputation, becomes more relevant and more profitable in a tech-savvy, ad-indifferent world.
Many business owners think that the only option when creating a new website is to build it from scratch. Obviously this approach has many advantages including the ability to design and develop with complete freedom. It provides the designer with a blank canvas to work on the edge of innovation and push the latest design boundaries. However, we’d like to suggest that you can still create a professional and innovative website while working in a more ridged framework of a content management system.
Website design has always been an important aspect of building a positive online presence. Users now use mobile devices, including smartphones and tablets, for a majority of their internet usage and website owners had to start thinking differently. Websites could no longer rely on old design standards and techniques for displaying the website in a 800 by 600 pixel or 1028 by 768 pixel screen. Without a solution, these traditional website designs provide a bad user experience with too much scrolling, pinching, and zooming. This is where responsive website design becomes essential.
Trust is the basis for our most successful social relationships—both in business and in our personal lives. On the web, we find ourselves participating in a digital marketplace, where information is freely exchanged (and accessible), but where trust is becoming ever-more difficult to build and maintain. That’s where reputation management comes into play. Here, we’ll discuss five very (seemingly) basic ways to understand and improve your website’s credibility, and it all starts with you!
Although most “dated” websites were created before 2005, a new design can also have old characteristics. If your website looks like it hasn’t changed since the 1990s, customers may think that your company uses old-fashioned methods or technology. They might even doubt that your company is still doing business. It could also be difficult for people to view your website on the latest high-resolution computer screens, mobile devices, or tablets.
Many business owners, who are having a website designed, spend a lot of time focused on search engine optimization instead of creating streamlined user-friendly content. Search engine marketing for your website is important along with the use of other inbound marketing tools. However, there are ways to do increase search engine marketing without overloading your site with content written specifically designed to increase the visibility of keywords. You want website visitors to be able to read your pages with ease and for the content throughout the pages to appear natural.