Email Marketing is Not Dead, It Has Evolved

Think email marketing is dead? Well think again. Email as a marketing tactic has simply evolved. While it is true that the old blanket email style of marketing has gone the way of the dinosaurs, a new wave is replacing it.

Today businesses know how easy it is for customers to opt out of email lists, so the messages sent need to be interesting, pertinent and useful for your readers. Send them discounts, personalized messages and information that they can use.

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Ignore Your Email Marketing Open Rates

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns.

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25 Sure-fire Ways to Grow Your Email List

With all the attention building your social media presence, you may have forgotten that the powerhouse of your business is still in your email marketing strategy and building your email list. Maintaining a smart, well-cultivated email list is essential to building profitability in your business. There has never been a better time to update and reinvigorate your email strategy. Here are 25 sure-fire ways to get started on your list building:

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3 Essential Emails to Send

Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center. A great tool for doing this in a non-invasive way is email. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. It’s surprising however, that many small and some large companies are missing this opportunity. Here are 5 emails that you should be sending to your customers at minimum.

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5 Reasons Email Marketing is Still Relevant

Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day. There are several reasons to take advantage of e-mail to grow your customer base.

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Increase Your Email Marketing Effectiveness

As an email marketer, I’m constantly looking for ways to achieve an increase in effectiveness of the emails I’m sending on behalf of myself and clients. Even a 1% increase in click rate could equate to 1,000+ individuals for some large blasts. By influencing those extra people and engaging them to click and engage with the content, the chance that they make a purchase goes up significantly. Without action there is no ROI to measure. They are a meaningless subscribe. If they open however, one can attribute that back to influence and transactions.

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