For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.
Allocation of your revenue to Marketing is a necessity for continuously driving new business. Plan for the unexpected by reinvesting a portion of your revenue towards the future. Telling people who you are and what you’re about is a proven and effective way to drive new prospects through your opportunity pipeline. As the old saying goes: you have to spend money to make money. This couldn’t be truer with marketing because it’s imperative that you invest in your business. You must believe in your business and promote it through the many channels.
Marketing is too important to be left to chance or inexperience. A small business owner needs to make their website work for them 24/7 in gaining exposure and drawing in more customers. Too many small business owners lack the time or resources to take care of it on their own.
Outsourcing can be an effective strategy to market your business while saving time and money. It opens the door to fresh ideas and better positions you in a crowded marketplace.
Small businesses gain many advantages from outsourcing marketing efforts:
The way consumers interact with brands is drastically changing and younger generations have very different expectations for the future. The Millennial Generation, or Generation Y, is already showing their preferences in a recent study done by Cisco and conducted by InsightExpress, a market research firm based in the United State. In the 2012 Cisco Connected World Technology Report [PDF], Gen Y college students and workers between the ages of 18 and 30 were surveyed to gain their perspective on technology in their lives. So our question for you and your business is, “Are you ready for them?”
Adding semi-hidden features and functions to your website can attract new users and keep your customers coming back for more.
Easter eggs in the digital world, like their colorful holiday counterparts, are fun to make but even more fun to find (whether you’re looking for them or not). They come in all varieties; some examples include simple bits of creative flair like ornately designed 404 pages, the famous Kanomi Code, hidden functionality like a mini game or animation, or hidden messages for users trying to view the source code of your site.
It’s sometimes difficult to capture a customer’s positive feedback and share it with your future prospects and current customers. Customer testimonials are a great way to gain credibility and prove your products and services are of high value. However, sometimes customers are more likely to provide a negative experience rather than a positive one.
If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers.
Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. There are just too many numbers to consistently watch if you’re only one person. Even a team can have trouble distinguishing the nice-to-have from the need-to-have.
Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel.
As marketers, we’ve all heard John Wanamaker’s famous quote…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
The reason that this quote is so popular is because it resonates very well with business owners, entrepreneurs, and advertisers. It turns out to be fairly true due to the fact that many people don’t or don’t know how to set up their campaigns efficiently.
As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. Every business is different and just as importantly every product inside of the same company is different. Each can target a different audience with a different buying cycle.