Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30

Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago.


power30under30-codyCody Ward, 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1st Annual Power 30 Under 30™ list. The award was presented by the Apex Society, an international young professionals organization, in conjunction with Porsche Cars of North America.

Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. By combining technical solutions with modern marketing strategy, Ward has developed a track record for executing digital marketing campaigns that deliver strong ROI.

Ward strives to give back to his community through contributing his time and skills to various non-profit organizations including Dignified Dining, which fights hunger in the community and Guardian Angel Community Services, a domestic violence shelter.

The Power 30 Under 30™ Awards honors thirty outstanding individuals under the age of thirty from Chicago that have achieved extraordinary success. Young leaders are recognized from the following categories: 1) Arts, Entertainment, & Media 2) Business 3) Community Service 4) Politics 5) Science & Technology 6) Sports.

Ward was selected as a winner in “Business” with other award recipients at a ceremony and reception hosted by the Apex Society and sponsored by Porsche Cars of North America on Thursday July 21st, 2016.

The Apex Society is an international young professionals club (by invitation only) founded in 2000 that fosters a sense of community through positive business, personal, and educational relationships for its members. The Apex Society’s members are the brightest and most accomplished young professionals around the world. The organization also creates opportunities for its members to give back to the community, especially community organizations whose mission is to build the next generation of overachievers.

Website: http://www.power30under30.com

Book Review: The Art of the Start 2.0

ArtOfTheStart20_735x1102Guy Kawasaki once again shows his entrepreneurial genius with his latest book The Art of the Start 2.0 – The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.

I was fortunate enough to get a pre-released copy of the book and was excited to see the changes from his original version. Guy named the book 2.0, and rightfully so, as it is 64% longer than the original version and packed with ideas.

The Art of the Start 2.0 walks you through the critical steps of: Launching, Leading, Bootstrapping, Fund-raising, Building a Team, Evangelizing, Socializing, Rainmaking, Partnering, and Enduring.

Guy’s stated goal with this book is “to make entrepreneurship easier for you.” I believe he’s done just that but don’t be fooled into thinking he does all the thinking for you. He puts you to work with this book and challenges you to apply the material to your own idea/start-up.

Much like a workbook, Guy stops to provides exercises throughout each chapter and pushes you answer important questions. Therefore, I believe each person will take away a personalized and unique experience with the content.

If you’re starting something new or an entrepreneur at heart, this book is well worth the investment.

The Art of the Start 2.0 is available on Amazon now.

Email Marketing is Not Dead, It Has Evolved

Think email marketing is dead? Well think again. Email as a marketing tactic has simply evolved. While it is true that the old blanket email style of marketing has gone the way of the dinosaurs, a new wave is replacing it.

Today businesses know how easy it is for customers to opt out of email lists, so the messages sent need to be interesting, pertinent and useful for your readers. Send them discounts, personalized messages and information that they can use.

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Ignore Your Email Marketing Open Rates

It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns.

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Being Busy is Not Being Productive

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work.

People get into a mindset that these things have to be done and there is no other way. Therefore, they get consumed by the same tasks over and over and because they are endless, the day is over and it’s time to check-out. The next day begins a new cycle of non-productivity.

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5 Reasons To Set A Monthly Marketing Budget

Allocation of your revenue to Marketing is a necessity for continuously driving new business. Plan for the unexpected by reinvesting a portion of your revenue  towards the future. Telling people who you are and what you’re about is a proven and effective way to drive new prospects through your opportunity pipeline. As the old saying goes: you have to spend money to make money. This couldn’t be truer with marketing because it’s imperative that you invest in your business. You must believe in your business and promote it through the many channels.

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5 Reasons to Outsource Your Marketing

Marketing is too important to be left to chance or inexperience. A small business owner needs to make their website work for them 24/7 in gaining exposure and drawing in more customers. Too many small business owners lack the time or resources to take care of it on their own.

Outsourcing can be an effective strategy to market your business while saving time and money. It opens the door to fresh ideas and better positions you in a crowded marketplace.

Small businesses gain many advantages from outsourcing marketing efforts:

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Inbound Marketing: Where do I start?

If you’re exploring inbound marketing then there is already a significant demand for your company’s product or services.  The job of your website and other media channels is to now convince those consumers that they should purchase from you, instead of a competitor. That is exactly what inbound marketing does. It establishes a relationship with consumers in every stage of the sales cycle, from prospecting to current customer, and assures them that doing business with your company is the right decision.

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