5 Ways Permission/Inbound Marketing Builds Trust

Developing a marketing strategy that focuses on building trust with customers is a powerful way to make a long-lasting impression. Inbound marketing and permission marketing help build up trust and reach a target audience.


1. Focus on the Client First

Unlike traditional outbound marketing strategies, inbound and permission strategies focus on the needs or wants of the client. The company is not getting in a potential customer’s face with annoying cold calls, bothersome commercials or junk mail that is tossed out without a glance.

The strategy focuses on educating customers, search engine optimization and meeting the needs of a client. Giving the customer new information, troubleshooting tips or similar data will naturally build up trust.

2. Gain Your Target’s Permission

Building up trust ultimately requires the permission of the target audience to get the best impact. Since the marketing strategy allows customers to look for the company, it also gains permission before sending emails or newsletters. Readers of a newsletter or email are more likely to use the services in the future and feel confident that the company will meet the needs or wants of the customer.

Asking for permission is a powerful way to gain trust. It is not an assumption and it is not interrupting the potential customer.

3. Avoid Spam and Overly-Promotional Content

Nobody enjoys spam emails, junk mail or annoying messages. Inbound marketing removes that issue by providing valuable information and only sending emails or newsletters after gaining permission. Email marketing does not provide spam. Instead of sending mail every day, the company is only sending newsletters with valuable information, tips or tools that the customer may want or need.

4. Build a Relationship Through Customer Interaction

Building trust requires an active relationship with the customer. Permission marketing is a strategy that invites the customer to make comments, ask questions and interact with the company via social networking, email or comments on the company blog page.

Customer interaction is a key part of building up trust. You are answering questions and providing information that the customer is specifically asking about. It builds up trust and shows that you are willing to help in a timely manner.

5. Always Be Available for Questions

Although relationships with the customer and providing useful information are key parts of the marketing strategy, the availability of customer representatives also plays a role in the strategy. By setting up a mobile website, email and blog options, potential clients can ask questions on any resource. Providing answers in a timely manner will make a solid impression. For example, a chat option on the company website will help build up trust because representatives are always available.

Marketing does not always need to interrupt potential customers or follow traditional strategies. Allowing the customer to find the company and focusing on meeting specific needs will result in long-term repeat clients who trust the business.