Many business owners think that the only option when creating a new website is to build it from scratch. Obviously this approach has many advantages including the ability to design and develop with complete freedom. It provides the designer with a blank canvas to work on the edge of innovation and push the latest design boundaries. However, we’d like to suggest that you can still create a professional and innovative website while working in a more ridged framework of a content management system.
When CMS platforms first became popular, it was almost required that you give up your creative freedom by relying on a template. Although professionally designed, these templates began to look cookie-cutter and obvious that you slapped your logo at the top of it. The simply weren’t that many to choose from and many of them followed simple structures.
Today, designers around the world have thrown their ideas into the marketplace, creating a huge amount of unique templates to start from. Our personal favorite, once a simple blogging platform, WordPress has evolved to become fully functional CMS framework. It is a full-featured CMS that offers plenty of underlying potential to those who use it. It’s easy to take advantage of what WordPress has to offer, but does it really stack up when compared against traditional HTML?
Here are five good reasons why your website should be on WordPress:
1. WordPress saves both time and money.
Not everyone is a pro when it comes to HTML. A full-fledged CMS removes much of the time and expense that comes with creating a custom HTML web site, especially if you want to roll out your new website as quickly as possible. WordPress is also available for free, with a wide variety of themes, plug-ins and other management tools available either for free or for an affordable price.
2. Content is easier to manage.
It’s simply easier to make changes to existing content or add new content to a WordPress CMS. The CMS is designed to accommodate quick and simple changes while featuring a wide range of customization options. It’s easy to make your content look and feel the way you want it.
3. WordPress features exceptional SEO friendliness.
With SEO being an essential part of every web site, it pays to have an SEO-friendly option to work with. Unlike HTML, the CMS already features streamlined code and a number of plugin options to push your content to the top of search engine lists.
4. It promotes effective communication with visitors.
Blog comments from anonymous or registered users promote a closer relationship between you and visitors. Combined with social media, it also helps you keep an ear open to what customers are saying. This gives you a better chance of turning those visitors into customers. That’s something the average “contact us” page on a HTML web site can’t compete with.
5. WordPress offers plenty of room to grow.
Expanding a web site on WordPress is as simple as adding a new page, tweaking the layout or adding new features. There’s little limit to what you can do to expand a WordPress-based web site, save for your own imagination. These changes can be made across the website in one sweeping motion.