Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. The bottom line is that content marketing is the most efficient kind of marketing on the web. Here are three reasons why every business should create sharable content:
1. Exposure – Producing content on the internet allows you to target large audiences with your content. Make sure that you produce a steady stream of content to draws in new visitors as well as adds value to your existing customers. It is also absolutely essential that you share your content through all the social media platforms such as Facebook, Twitter, and Pinterest. Distributing content on social media has become expected by web users as another channel of delivery.
2. Leads, Leads, Leads – Content marketing allows you to generate leads. If you follow good Search Engine Optimization, your website will become an online authority for your industry. Communicating with hundreds, maybe even thousands of follows on social networking sites and will allow you to rank high in the search engines and share your most viral content.
3. Sales – The more leads you generate from your content, the opportunity you’ll have to convert those leads into customers. It’s important to note that not all content marketing is created equally. The goal of your content should always be to add value to your prospects and customers. Can you provide them with information or tools that solve a problem for them? Even if it’s directly unrelated to your business, they will remember a brand that went out of their way to help them. Because of this, prospects will be much more likely to become a customer when they get to the decision stage of the purchasing funnel.
These three reasons above are why so many companies are now adopting an inbound marketing strategy. Always remember that traffic turns into leads, leads into customers, and customers into a thriving business. Continue to produce valuable content and you’ll consistently invest in your company’s future.